Product
builder &
Maker.
- Current focus
- Co-founder & Product Lead, Gifftid AI
- Background
- Healthcare tech, fintech, creative & AI
- Notable
- Acquisition by Alira Health (2022)
- Based in
- London, UK · Open to remote
In my own words
"I want to help small businesses succeed at a larger scale, through building, investing, or both."
Ram Soyao · London · 2026
Things I've
shipped.
From a healthcare exit to an AI co-founding story to helping fighters build their brands. Click any project to visit the live site.
Senior PM · Healthcare · 2019–2023 · Acquired
Self Care Catalysts → Alira Health
Patient app for chronic illness tracking and a provider platform to monitor symptoms. Used for decentralised COVID-19 clinical trials in the EU, acquired by Alira Health in 2022.
- Healthcare
- React Native
- Rails
- DCT
- Mixpanel
Co-Founder · Product Lead · 2023–Present
Gifftid AI
AI platform for SME growth: access to capital, partnerships, and supply chain intelligence with an impact and sustainability lens.
- AI
- Fintech
- B2B
- Python
Founder · Creative Director · 2025–Present
Soyao Studios
Personal production company helping professional combat athletes tell their story, through creative campaigns that convert exposure into opportunity.
- Brand
- Content
- Combat Sports
Judge · Loughborough University · 2024
Gen AI in Healthcare Competition
Invited to judge a student competition on Generative AI in Healthcare. Four teams pitched novel applications beyond existing AI use cases.
View post ↗Currently learning
“Claude Code and freestyle wrestling: both humbling, both worth it.”
Film school to healthcare exit.
AI co-founder to combat sports storyteller.
I'm a product builder with a film degree, a healthcare exit, and a wrestling habit I picked up six months ago. My background doesn't fit neatly into one box, and I've stopped trying to make it.
At Self Care Catalysts, I led the product team that built our chronic illness app from the ground up. We hit 100,000 patients and ran a decentralised COVID clinical trial before being acquired by Alira Health in 2022.
Now I'm co-founder and Product Lead at Gifftid AI: an operating system for small businesses to access capital, partnerships, and supply chain opportunities with an impact lens.
On the side, I run Soyao Studios: helping professional combat athletes tell their story. Because the best products and the best fight careers share the same foundation: a compelling narrative.
Combat Sports
Muay Thai, freestyle wrestling & fight culture
Filmmaking
Storytelling, cinematics & narrative craft
Artificial Intelligence
Practical AI, LLMs & building with Claude
Small Business
SMEs, access to capital & impact investing
Behind
the lens.
A selection of creative work: combat sports events, brand shoots, and behind-the-scenes from Soyao Studios. More on Instagram.
Combat Sports
Pre-fight shoot, London
Brand & Events
Athlete brand campaign
Behind the Scenes
Studio session, Soyao Studios
Combat Sports
Fight night coverage
Combat Sports
Gym & training session
Brand & Events
Social campaign visuals
Behind the Scenes
On-set production
Brand & Events
Event coverage, East London
Thoughts &
observations.
All posts ↗- 15 Apr 2026↗
Product
I build products for a living. I couldn't ship a single thought.
You cannot learn from something that never ships.
- 15 Apr 2026↗
Lifestyle
five times I lost my mind (literally)
That urgency, it turns out, is the most useful thing I have ever been hit with.
- 10 Mar 2026↗
Identity
the pancit I left on the counter
The day I decided to be someone else started with a lunch box.
No. 05 · Resume